Produced by the Knowledge Center, executive training from S&P Global Market Intelligence
Give your firm's analysts a leg up on the competition. Send them to Media School! Attendees receive intensive instruction in applying financial tools to the media industry. Media School provides new participants, with just a year or two of experience, a fresh and clear view of the "big picture," so they can provide better information and analysis for their companies, clients, and investors.
We are excited to present a refreshed agenda in 2017 with the focus on models and metrics. Our training modules will introduce you to the main drivers and economics within each sector. Attendees will also have an opportunity to engage in frank discussions with each other about how to best analyze industries and the key data that drives an economic framework.
Media School is a comprehensive two-day training for analysts and executives engaged in the economics and operations of the TMT (Technology, Media, and Telecommunications) industries. This year, Media School will present an exciting new format featuring models and key metrics to help attendees analyze the industries’ rapidly evolving economics and best practices.
The training focus is on how to analyze industries, including various approaches for calculating metrics and for using the data to make valid assumptions and create credible projections.
The content will feature analytical frameworks and key metrics on various sectors in TMT published in Kagan reports offered by S&P Global Market Intelligence and by the leading companies in the sectors.
Industry modules will highlight the:
- Scale (i.e. reach, share, subscribers, households, potential and harvested revenues).
- Measurement metrics (ratings, ratios, penetration, take rates, ARPUs).
- Economic mix of ad driven, subscription, pay or royalties.
- Industry factors and assumptions.
Best practices will review appropriate protocols to follow when analyzing sectors, including the proper use of public, published, and proprietary data.